Woolworths Rebrand

Wellington

The Challenge

When Woolworths rebranded from Countdown across more than 100 stores nationwide, every site came with its own set of unknowns. Could the existing foundations handle the new signs? Would the replacement structure fit the site? With bespoke signage at many locations and a retail rollout in progress, there was no room for delays or disruption to trading.

The EAP Solution

We assessed the existing foundations at each site to confirm whether they could carry the new signage loads and designed new foundations where they could not. For the bespoke signs, we engineered each structure individually, with buildability front of mind. Every design was developed to be transported and erected as simply as possible, keeping installation quick and disruption to the surrounding retail environment to a minimum. We have now completed this work across multiple sites as part of the national rebrand programme.

Key Engineering Elements

  • Assessment of existing foundations for new sign loading
  • New foundation design where required
  • Bespoke structural design for individual sign types
  • Design for transport and ease of erection